🧠 What’s Your Brand IQ? Take the Quiz!

Think you know branding? From colors to customer connection, this 10-question quiz will test your understanding of what makes a brand stick. 

Ready to find out your Brand IQ? Let’s go!

🔰 Level: Beginner-Friendly 

Perfect for aspiring entrepreneurs, students, creators, and anyone new to branding. This quiz tests your understanding of brand basics like identity, tone, storytelling, and consistency — no advanced jargon, just the essentials. 

1. What is the main purpose of branding?

To create recognition and emotional connection with customers To design a great logo To increase product price

2. Which of these is NOT part of visual branding?

Customer reviews Logo Brand colors

3. A strong brand tone of voice should be:

Consistent across all platforms Changed for each customer Kept formal always

4. What’s the role of storytelling in branding?

It creates emotional engagement with the audience It makes the product sound expensive It’s only for ads

5. Which platform is most important for visual branding?

All social media platforms used by the brand Only Instagram Just the website

6. What does a brand promise do?

It sets customer expectations and builds trust It offers discounts It explains how products work

7. Which element makes a brand stand out?

Unique Value Proposition (UVP) Fancy fonts More products

8. Consistency in branding helps with:

Building recognition and loyalty Saving money Posting randomly

9. Why are brand values important?

They connect with like-minded audiences They help design packaging They make the logo bigger

10. A successful brand experience feels:

Memorable and emotionally satisfying Sales-focused Confusing